RACING WHILE FIGHTING STAGE IV CANCER.

Lets Race

From Privateer to Team Builder: The Story of Matt Adams & Champion Brick Racing

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From Privateer to Team Builder: The Story of Matt Adams & Champion Brick Racing -

From Brick to Bike

Close-up of a black brick wall with textured bricks.
A man in snow gear sitting on snowy mountainside with a backpack, holding a mug, next to a parked snowmobile in a snowy mountain landscape with pine trees and a blue sky.

Raised in Champion Brick, shaped by his father John Adams.

Hard Enduro

A red and black Schuberth motorcycle helmet resting on tree branches outdoors.
A person in motocross gear, including a helmet, goggles, and protective clothing, standing next to an orange dirt bike on a muddy outdoor trail, giving a thumbs-up.

Discovered in his 30’s - became his life.

The Fight

Collection of medical ampoules and vials, with a large glass ampoule lying horizontally and a syringe, all in black and white
A man with a hospital bandage on his chest sitting in a hospital room, and a dirt bike rider kicking up dust on a trail.

Stage lV Diagnosis didn’t stop him.

Moments That Define the Journey

“The Heart of the Paddock.”
Behind-the-scenes with Champion Brick Racing — community, grit, and real hard enduro spirit.

“Inside the Champion Brick Story.”
Personal insights from Matt Adams about racing, teamwork, and passion.

“On the Line.”
Raw hard enduro racing moments from USHE events ‘TKO 2024’ with Matt and the team.

what? why? how? when?

An off-road motorcycle rider wearing an orange helmet, blue jacket, and orange pants maneuvers over a fallen log on a dirt trail in a forest. A person in neon green gear observes nearby.
Man wearing a face mask and a baseball cap sitting in the backseat of a vehicle, holding up a gray t-shirt with the word 'SAFETY' and a motocross graphic. He is wearing motocross boots and gear, with a dirt-covered boot resting on the seat.

2017

First US Hard Enduro Race,
Mad Moose, Oct 1 2016

2020

Broke his Leg , Didn’t Quit,
Fell in love with hard Enduro.

A group of five people celebrating under a Red Bull arch at a motocross event, with dirt bikes and a dirt track in the background.

2022

1st Red Bull Romaniacs
Beginning of an ERA

Four men standing next to motocross bikes holding American flags, in a dirt area with tents and banners, under a concrete overpass on a sunny day.
A young male motocross rider standing on a dirt trail, holding a dirt bike with racing gear and helmet, surrounded by autumn forest.

2023

Returning to Red bull Romaniacs for the 2nd time with his wife and 2 of his best friends, he was inspired to build a race team

2023

Birth of Champion Brick Racing,
Tobin Miller starts by racing East Coast rounds.

Two men in motocross gear taking a selfie outdoors in a desert landscape with rock formations in the background, clear blue sky overhead.

2024

Diagnosed Stave lV Cancer,
Chose to keep twisting the throttle.

Group of five people dressed in patriotic American clothing, standing outdoors at an event with flags and tires in the background.

2025

Matt competes in Red Bull Romaniacs for the 3rd time,
And Tobin Miller finishes 4th in silver

Group of people at a motocross event with dirt bikes and prize awards, smiling for a photo.

2025

4 rider US hard enduro race team, 6 rider District 16 off-road race team

A man standing on a podium with his arms raised, holding a trophy and a sign that says "1st" in front of a backdrop with "Hard Enduro Series" logos. In front of him is a dirt bike with the number 209, and the scene is set outdoors with autumn trees in the background.

2026

To Be Continued…..

A man filling a dirt bike with VP racing fuel from a large canister. The dirt bike is orange and white with various sponsor stickers, and he is wearing a dark KTM shirt and a cap. There is another similar dirt bike beside him, and a black vehicle parked in the background on the grassy terrain.

“You don’t always get to choose your diagnosis.
All you can choose is how you react.”

— Matthew J Adams

Matt Adams is more than a racer. He is a father, a business leader, and the heart of Champion Brick Racing. Diagnosed with stage IV colon cancer, Matt refused to step away from life. Instead, he built “The People’s Pit,” mentored young riders like Tobin Miller, returned to Red Bull Romaniacs, and won the us hard enduro east coast 40 a championship — all while continuing treatment. In 2026, he lines up again.